This is my 400th Frost Advisory. It really is a lot of trouble, you know. Sometimes it’s a real pain.
I’ve written this blog diligently every week for almost eight years. That’s longer than I’ve held any one job.
I’ve written on airplanes, in hotels, and restaurants. I’ve written in ballparks and boat docks and during hurricanes.
I’ve even written a few on mission trips in a third world country.
“I never know what I think about something until I read what I’ve written on it.”
Just last month, an associate sent me this email:
Do you have any suggestions for how to correct a “Ron Radio” delivery? A client of mine in a small market sent their night jock’s audio to me. He is kind of a puker. It’s been forever since I’ve dealt with someone who pukes on the air. I was going to have him put a picture of his wife (or similar) in front of him to maybe make him more conversational. I remember you having a better way of having someone visualize speaking to another person.
We can view our format one of two ways.
It’s either a bunch of songs that people don’t know by artists they’ve never heard of…
…it’s songs and stories about the most important things in our lives.
Examples of the former litter the landscape but they aren’t very memorable.