The concert ends and the applause begins. The applause gets louder and louder, and then it happens. One person stands.
I’ve never started a standing ovation in my life but I’ve been a part of dozens.
“People like me do things like this… Normalization creates culture, and culture drives our choices, which leads to more normalization.”Seth Godin
If you want your listeners to engage in something, create a tangible way for them to see how people like them do things like this.
Whether with online music research (Google shows how many have seen your review), a station promotion (the Ice Bucket challenge became a social media phenomenon) or a fundraiser (Facebook helps you to share your cause with others), success involves normalization.
Prior to this past Christmas, I heard a talent talking about how his whole family was going to another state, where they hadn’t gathered in years, for the holidays.
But the story really bogged down when he started itemizing everyone who would be there. One sister, her husband, and her two children; her brother, his wife, and their three kids; her, her husband and their three daughters; and an aunt that they hadn’t seen in years.
No one’s reading the guest list. Summarize, instead of Itemize. “Three families, an aunt, 13 people in all…”
The Art of Storytelling lies partly in honing things down to their most concise version, then just letting it breathe a little bit. But when you get too detailed – especially about people your listener doesn’t know (or care about), the story becomes rudderless and lacks momentum.
People are searching. Many feel bombarded with negativity and bickering, particularly in the media. I know people who have turned off TV news and avoid rants on social media. As a result people are literally searching for something good.
Every year Google compiles a list of the most searched for words of the year. In 2018 more than ever the world searched for good.
(Larry) “And now let’s check that drive into work again. Here’s Don Googleheimer…”
(Don, the Traffic guy) “Thanks, Teresa. Good morning, everybody…”
I actually heard this the other day. The male half of a morning team intros the Traffic, then the Traffic guy thanks his female partner.
This shows the listener that it’s prerecorded. Or that the Traffic guy isn’t listening.