Did you see it too?
Hundreds of millionaire professionals willingly gave up a tool of their trade and replaced it will something that on any other day, in any other circumstance, would subject them to ridicule and harassment from their co-workers.
They wore pink.
Sunday was a special Mother’s Day at ballparks across the country as Major League Baseball joined forces to raise money for breast cancer research. The players demonstrated their support by wearing pink wrist bands and using pink bats. Some wore pink batting helmets and pink caps.
Think about this… if someone had tried to convince Major League ballplayers to wear pink just for the sake of wearing pink… it would have never happened.
The other day, during a session, we were talking about what to do for Mother’s Day. I mentioned having my mother do my show one Mother’s Day years ago, and the talent I was working with said, “I could bring my daughter on with me… which she would hate.”
I replied, “And that – her being resistant to it – would be something EVERY listener could identify with.”
Continuing, I suggested that she act out – complete with sound effects – her dragging her daughter into the room. Like… with a chain, scraping across the floor. Dripping with reluctance.
So here’s the lesson: Don’t be afraid to make things theatrical. The more you create that “theater of the mind” thing, where the listener can PICTURE it, the better.
Unlike real life, JUMP INTO THE POOL.
DON’T look to see if there’s any water in it first.
Because all people are going to remember is that you jumped.
Note: My friend Ron Chapman, legendary Dallas morning man, once jumped out of an airplane on the air. THAT was GREAT radio.
Do you want your radio station to grow? Do you want new listeners, new fans, new donors?
To grow means that we reach new people. Yet we play music they’ve never heard. Are we sending mixed signals?
Because of a recent conversation with my partner and friend John Frost, maybe it’s a good idea to talk about why coaching is so essential to an air talent’s growth.
When I first set out on this path more than 20 years ago, I had only heard of two people that specifically worked on coaching talent – Valerie Geller and Randy Lane. Each of them has credentials a mile long, and I’ve learned things from each of them. Valerie is the Great Guru of Talk radio, with clients all over the world, and – among others – Rush Limbaugh as one of her first projects. Randy is a master psychologist, with a gentle touch and a large dollop of personal magnetism.