A great rule of thumb for finding air talent is to hire people that were “Class Clowns” in school.
The mere fact that someone was willing to take on that role denotes Confidence, and wanting to have Fun. A great radio station needs both in order to succeed.
When I was a kid, I was a class clown, BUT it was never intended to disrupt the class, only to make it more enjoyable. I didn’t butt in or interrupt the teacher, and didn’t just say something stupid or something to draw attention to myself. I just looked at it like there were things being said that needed a comment.
Relating this to my wife one night not long ago, I said, “But some teachers – unbelievably – didn’t seem to WANT to do a team show.”
That made her spit the water she was drinking about three feet into the air.
And THAT, my friend, is what makes a valid air talent.
What do you want?
Well now, that IS the question.
It’s hard to find time to coach the talent. Program Directors these days are busier than ever. Let me try to help you. Here’s the coaching starter kit, from my perspective…
It only takes one person to inspire a world of kindness.
“Won’t You Be My Neighbor?” was birthed in the movie theaters Thanksgiving weekend juxtaposed to a world of impeachment hearings and social media blame-gaming. This simple idea of being kind to others triggers an innate emotional truth that reminds me of one of my favorite quotes from C. S. Lewis.
“That we can even ponder the meaning of life means there is a meaning of life.”
A recent blog from Mark Ramsey urged Christian radio stations to consider Mr. Rogers’ desire to have his show be “inclusive and welcoming to all, including those who might be turned off by abject religious references. ‘You don’t need to speak overtly about religion in order to get a message across,’ he [Fred Rogers] said.”
Dwell on that for a moment: “You don’t need to speak overtly about religion in order to get a message across.”
Mark summarizes, “Inclusivity is what magnifies your reach, your cume, and your impact.”
I’d like to drill down into three ways your station can make this happen: