So what’s your favorite flavor of ice cream? Most surveys point to the good ole reliable vanilla. But when you peak under the cone you’ll see that vanilla is favored in part because it goes with so many different toppings and condiments.
I believe that there is no format like CCM whose success is more dependent on the ability to create an emotional dynamic range from laughter to tears, celebration to introspection, and angst to joyfulness. Some might describe that as the human condition.
In view of what happened at the nation’s capitol on January 6th, there’s an important caution – and concept – concerning what you should do when something like this dominates the news.
A lot of stations in some formats (like A/C or Contemporary Christian Music, or any music format, actually) choose to simply not talk about it. The danger here is coming across like an ostrich with your head stuck in the sand, like you don’t even know about what happened. This is not something I recommend, although it is better than alienating your audience by sounding off with an opinion that could severely damage your listenership. Continue reading
Givers and takers.
When you think about the people that have had the greatest influence on your life I reckon’ you’d say they were GIVERS.
“The human spirit senses and feeds on a giving spirit… Think about what Jesus taught – half the time people didn’t know what he was talking about, but they listened attentively. Jesus was giving – feeding them. Not taking. It is at a spirit (heart) level – he wasn’t just giving information.”John Maxwell
I wonder, then, why many Christian radio stations are perceived to be TAKERS, always asking their listeners to give them something. There are some general managers whose voice is NEVER heard unless they have their hand out.
The digital Production world is so much fun. I first went headlong into it with Pro Tools, Adobe Audition, Next Gen, and now Logic Pro X. More tools now than ever before. (I also have Twisted Wave and Garage Band in my phone and iPad.)
Then I turn on the radio, and I hear a commercial or a station promo where it’s edited too tightly. No breaths; the pauses not quite long enough. Probably one of those 63-second “sixties” sped up or read at blinding speed to barely make it. “Avoiding silence” gone mad.
And the other side of the coin is where the spacing is right, but there’s this totally empty silence between sentences. That’s where a flub happened, or something was pasted together, and the resulting eerie, totally dead silence is noticed by the brain.
So here’s the overview: By all means, use the incredible Production tools that we have available. But remember that it still has to have an ‘organic’ factor to actually work.
The most common New Year’s resolutions are about losing weight, quitting smoking, and getting more exercise. This is still the case even as we head for what we hope will be a post-pandemic 2021.
What if we took those same resolutions and applied them to our radio stations?