It’s a question we don’t ask enough. Why do people tune in? What expectations do they have? What need are we meeting?
Or as my friend Mark Ramsey likes to ask, “What are people hiring you for?”
If you don’t know, ask them. If you think it’s not important enough to research at least put your ear to the ground and listen for the rumblings. It’s likely that you’ll hear some reoccurring themes.
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