There are only two reasons they call. Either something is not working the way it should, or the organization has a vision to go beyond where their own experience and expertise can take them.
It’s more fun if it’s the latter. When it’s the former I often find it is self-imposed limitations that are holding people back. Fear of change. Self-doubt. That kind of stuff.
It’s time for my first clever circus elephant parable of the year. You know the one. As a young ‘un the elephant is tied to a small stake and isn’t strong enough to break away. As he grows up he never tries to free himself because he doesn’t think he can, even though that was a long, long time ago and now he is now as strong as… well… an elephant.
In my big time disc jockey days I once had a program director get me out of an on-air slump by having me listen to a “best of” tape every day on my way to work. He knew that if my “best” was the my own reference point it would build my confidence. After all, it’s difficult to doubt your abilities when you actually hear yourself doing it right. (My golf coach tried doing the same but couldn’t find any “best of”!)
“People always say their newest album is the best they’ve ever made. That should be the case. You should get better at this.”
Consider ordering a couple of anchovy and kumquat pizzas and inviting your on-air team to play their best break of the week. It may feel a little creepy at first but it will quickly become an exercise in craftsmanship and team-building, particularly if you make it a regular monthly thing. Who knows, they might even start cheering each other on!
Vince Gill is right. We should get better at this.
- Frost Advisory #401 – What We Say To Dogs - February 18, 2018
- Frost Advisory #400 – Do It Anyway - February 11, 2018
- Frost Advisory #399 – Know Your Tribe: A Programming Lesson From The Super Bowl - February 4, 2018
- Frost Advisory #398 – The answer is “YES” - January 28, 2018
- Frost Advisory #397 – Eat Like A Texan - January 21, 2018