Remember back in school when you wanted that girl or boy to like you? I bet a specific name immediately pops to mind. (That’s for you, Marlene).
There is an old joke about the expressive who said, “Enough about me! Let’s talk about you. How do you feel about me?”
I hear a lot of radio stations trying to manipulate people into loving them. I even heard a promo saying, “Call us and say why you love us!” (I’M NOT MAKING THIS UP, as Dave Barry would say). Or worse, “what radio station just gave you two pieces of cardboard?” – making them beg for their supper.
I have a better idea. Don’t ask why they love you. Share why you love them.
Every listener has a story. Share it. Those are the values you share.
“Don’t tell people what to do, tell them who they are.”
- Frost Advisory #445 – Points Of Pain: A Programming Lesson From Chick-fil-A - February 17, 2019
- Frost Advisory #444 – A Programming Lesson From The State Of The Union Address - February 10, 2019
- Frost Advisory #443 – What We Can Learn From The Super Bowl - February 4, 2019
- Frost Advisory #442 – It’s About The Heroes - January 27, 2019
- Frost Advisory #441 – Make The Big Little And The Little Big - January 20, 2019