Frost Advisory #444 – A Programming Lesson From The State Of The Union Address

Do you have the same feeling?

When you hear the talking heads on TV news rattling on after the speech do you ever wonder if they were watching the same thing that you did?

If you tuned to MSNBC or CNN you likely heard one line of analysis. If you tuned to FOX News, you probably heard another. Social media was even worse. People tweeted opinions about the speech before even hearing it. Opinions that were based upon their world view.

That’s the thing about a worldview; everyone has one.

It’s the lens through which we filter sights and sounds, opinions, and yes, even The State of the Union speech.

Your listeners have a world view. In our format there is an unspoken promise that your station believes like they do. The stronger your station’s brand the stronger the unspoken promise. That’s why complaints from listeners are almost always a reaction that you’re out of sync with their worldview.

“We’re attracted to art when it stands for something we believe in, shows us a reflection of our own values, gives us a glimpse of our own inner face.”

Roy Williams

We don’t see the world as it is; we see it as we are.

John Frost

About John Frost

John has been a successful major market DJ and PD for such companies as CBS, Gannett, Cap Cities, Westinghouse, Multimedia, and Sandusky and publishes the Frost Advisory.

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