Especially with young air talent, it’s important to go over the basics. But the basics that are being taught today sometimes ignore the nuts and bolts of how to go about constructing each break.
Here’s where I start in the very early stages of coaching someone…
There are three parts to any break on the air—Beginning, Middle, and End. That seems pretty obvious, but here’s the part that’s not obvious: Start with the Ending FIRST. Then work on the Beginning. The ends shape the means. When you’re clear on where you want to go, you’ll be able to make the “entry” more concise. (And we know that not wasting people’s time is the biggest lesson for anyone on the air, especially someone who doesn’t have much experience.) Plus, being sure of both the Beginning and the Ending helps the Middle go in more of a straight line. (No “chasing rabbits”.)
And here’s the secret sauce: The Ending should be (1) a “Reveal”, (2) a Conclusion, or (3) a Surprise.
Try this for a week, and you’ll see how simple everything gets.
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