Tommy Kramer Tip #55 – “Human Interest” stories

Not long ago, I heard this so-called “story” in a newscast:

“They did a study letting dogs just hear someone yawn. They responded with their own about half the time. But when the canine heard a familiar person like their owner yawn, it happened five times more often.”

Who cares? If you asked ten people what mattered most to them that day, I’d give you 1000 to 1 odds that dogs yawning wouldn’t be anywhere near the top of that list.

When I asked the air talent about this, the justification for it was that it was a “human interest” story.

I don’t see the Interest. (Plus, saying “the canine” is that stilted old newsy language, like saying “the five-foot-eight-inch male was spotted running away from the scene.” No one would EVER say this in real life.)

Yes, I keep harping on this, but I’ll stop griping about it if you stop boring people to death. What do you not get about the fact that you’re in competition for the listener’s time with every other station, hundreds of TV channels, social media, audio books and gaming?

Don’t let your SHOW be the thing that makes the dog yawn.

Tommy Kramer

About Tommy Kramer

Tommy has spent over 35 years as an air talent, programmer, operations manager and talent coach - working with over 300 stations in all formats. He publishes the Coaching Tip

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