Here’s how you jump start (or reignite) your creativity: Do something tomorrow that you haven’t done before.
I say this a lot to talents who are “pleasant” but not really creating anything memorable on their shows. And I don’t really care what that “something” is. The point is to go where you haven’t gone before; to add another arrow to your quiver.
The reply is usually “Like what?”
ANYTHING besides “same old – same old.” I don’t care if you whistle the song, or it can be just a remark or observation that stretches the boundaries of what you’ve been doing. Failure to grow creatively SHOULD result in diminished listenership. We OWE it to the listener to try and get better, expand the envelope of what he or she expects to hear, and continue to surprise.
(OBSERVATION is the key. Look at the things around you, and comment on the ones that connect with your listener’s life. Simple.)
You’ll be amazed at the results. The feedback you get will be more active and connected. More synapses will start firing in your brain. Ideas beget MORE ideas.
So I say again: Do something tomorrow that you haven’t done before. It’s the only way to “stretch” and get to the next level.
Then the next day, AGAIN do something that you haven’t done before. Rinse and repeat, EVERY day until I say “Stop.” That’ll be about 30 years from now.
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