The other day, during a session, we were talking about what to do for Mother’s Day. I mentioned having my mother do my show one Mother’s Day years ago, and the talent I was working with said, “I could bring my daughter on with me… which she would hate.”
I replied, “And that – her being resistant to it – would be something EVERY listener could identify with.”
Continuing, I suggested that she act out – complete with sound effects – her dragging her daughter into the room. Like… with a chain, scraping across the floor. Dripping with reluctance.
So here’s the lesson: Don’t be afraid to make things theatrical. The more you create that “theater of the mind” thing, where the listener can PICTURE it, the better.
Unlike real life, JUMP INTO THE POOL.
DON’T look to see if there’s any water in it first.
Because all people are going to remember is that you jumped.
Note: My friend Ron Chapman, legendary Dallas morning man, once jumped out of an airplane on the air. THAT was GREAT radio.
- Tommy Kramer Coaching Tip #310 – Why You Want To Talk To ONE Person - May 15, 2019
- Tommy Kramer Coaching Tip #309 – Jump Into The Pool - May 8, 2019
- Tommy Kramer Coaching Tip #308 – I Want People to Know When They’re Good - May 1, 2019
- Tommy Kramer Coaching Tip #307 – Team Spirit, As It Applies To Your Station - April 24, 2019
- Tommy Kramer Coaching Tip #306 – Little Things Make Big Things Happen: A Lesson From John Wooden - April 17, 2019