A great promo for the last season of ‘Mad Men’ said “Everyone has their own story to tell…but it only goes in one direction: forward.”
Yes, the grammar of that is incorrect, but the point is something that’s increasingly overlooked.
Unless you’re retiring today, your story isn’t what you’ve done in the past. It’s what you WILL do the next time the mic opens.
Everything you ever do on the air is like a DNA chain, a long, winding, snakelike thing that’s constantly being added to.
The worst phrase you can ever hear is “We’ve always done it that way.” It’s even worse when YOU’RE the one saying it.
Great actors, great musicians, and great writers are always trying to come up with a new wrinkle; something that they haven’t done before.
For example, each Michael Crichton book was always fascinating and mind-expanding with “What if?” scenarios, but The Andromeda Strain and Jurassic Park are nothing alike.
Hopefully, you’re the same way. I coach people to become Personalities, not just disc jockeys, so in our sessions, I’m constantly pushing the envelope to come up with something new. At the least, it’s invigorating, and it can be downright euphoric. When’s the last time you felt like that?
Each day, you have an opportunity to add to the DNA chain, to live out the next forward step in your story. Go for it! Never settle for just doing the same things every day.
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Member, Texas Radio Hall of Fame
© 2015 by Tommy Kramer. All rights reserved.
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