Here’s something that needs to be clubbed to death, never to appear again:
I’m hearing a lot of “fake disagreements” these days on team shows. Person #1 says something, then Person #2 disagrees with it. Which does happen in real life. But you can’t just take a position because some Consultant or some PD told you that “conflict is interesting, and you’ll get more phone calls.”
First of all, the object of being on the air isn’t to get phone calls. It’s to be a good neighbor, and to be informative and entertaining. Sometimes that’ll be funny; sometimes you’ll disagree. But it has to born of a genuine emotion, not just put on like a coat, because it ALWAYS SHOWS.
Manufactured disagreements are like fake IDs – they don’t really show who you are.
Here’s a tip in developing a more real, true to life sound. You can AGREE, but for different REASONS. (Actual people do this all the time. Let’s be like them.)
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Member, Texas Radio Hall of Fame
© 2016 by Tommy Kramer. All rights reserved.
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