In coaching, the typical fear is always that you, as a talent, might actually have to change some things in order to become more fully fleshed out. Technique is a part of it, and there are many Program Directors who are very good at teaching the various techniques that work best in any given format. I’ve got my own set (what a lot of people have called “The Kramer Rules”) that form that firmament, the solid rock foundation a talent builds on.
Caution: Techniques that don’t grow out of a specific Strategy are just flotsam floating by. Strategy dictates Techniques, not the other way around.
And then you have Style, which is what we work on the most. Many air talents think they already have a certain style, but it’s really just a mish-mash of techniques wrapped around an Attitude.
So I believe the way to look at it is yes, you want to learn the right techniques – and which ones are outdated, or just wrong from the word “go”. But how you DO those techniques are where your true Style comes from.
Example: The brilliant Mike Fisher, a truly great writer and fine air talent, was part of the staff at my last PD gig, a Talk station in Dallas. Early on, we went over certain techniques to handle callers – no “hi, how ya doin’ today?” stuff (no one cares), ONE point from each caller, no phony “and Jess has something to say…” antiquated “entry lines” into a call, etc.
And Mike did well, but he put his own twist on it with this phone call solicitation: “Get in, get on, and be good,” followed by giving the phone number.
That statement, that “set of rules” for his callers to follow, defined his Style. No b. s. was going to be tolerated, no filibusters, no boring analysis. Get in, get on, and be good. The pressure was on the CALLER, not Mike.
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Member, Texas Radio Hall of Fame
© 2016 by Tommy Kramer. All rights reserved.
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