In the last tip, I spoke about a magic key to getting to the top level as a talent – the ability to edit yourself even as you’re speaking.
What I purposely didn’t say is that in over 20 years of coaching somewhere around 1700 air talents, I’ve never seen anyone who was just “born” with this. It always requires coaching or mentoring in some form.
So let’s deal with the elephant in the room: most air talents detest going into an aircheck session with the PD. Period.
And that’s because there’s a big difference between “critique” and “coaching.”
There is no such thing as “constructive criticism.” That’s just criticism.
Unlike an aircheck session, which seems to always be about finding something wrong, coaching is about three main things:
- Shoring up weaknesses and losing bad habits. (The Fundamentals.)
- Finding what each talent’s biggest strengths are. (They may not know.)
- Gradually stripping AWAY the things a talent doesn’t do well, so that eventually, ALL YOU DO IS WHAT YOU’RE REALLY GOOD AT.
You want to be Michael Jordan playing basketball, not Michael Jordan playing baseball. A good coach would have told him to stick with what he did best and add a couple more years to his legacy, instead of becoming just a source of amusement playing a game he wasn’t good at.
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Member, Texas Radio Hall of Fame
© 2017 by Tommy Kramer. All rights reserved.
- Tommy Kramer Tip #211 – Seinfeld’s Three Rules of Living - June 21, 2017
- Tommy Kramer Tip #210 – More on the Caller Culture: Asking For Help - June 14, 2017
- Tommy Kramer Tip #209 – More and Better Callers: The Starting Point - June 7, 2017
- Tommy Kramer Tip #208 – The Most Important Ingredient in Putting More Callers on the Air - May 31, 2017
- Tommy Kramer Tip #207 – The Difference Between an Aircheck Session and a Coaching Session - May 24, 2017