Dreaming In SoHo

“No one is less ready for tomorrow than the person who holds the most rigid beliefs about what tomorrow will contain.”
~Watts Wacker, Jim Taylor and Howard Means, The Visionary’s Handbook: Ten Paradoxes That Will Shape the Future of Your Business


Recently I was at the Crosby Conference, put on by Pip Coburn, in the SoHo area of New York, where the conversations were unlike anything I’ve done before.  We discussed whether Facebook has an ethical responsibility to fairness in the news since so many people are now using Facebook for news, or whether we’re in a post-fact world, where you believe what syncs with your beliefs.  And those were the simple ideas.  It was amazing.

The discussions are all future oriented and held at a very high level.  A lot of what we talked about had to do with the uncertainty in today’s world and the future.

But I can’t help myself.  So when one of the students mentioned that she got her news from iHeart Media, I had to know more.  I asked what iHeart meant to her, she explained it was a music and social media platform.  Then, when I asked if she was aware that iHeart had radio stations in New York, she paused, looked confused, and said, “I don’t really listen to radio.”

It was by no means the biggest implication from the conference, but it was a little reminder of the uncertainty in our future.  It also helped me realize how little time we spend on thinking about the bigger implications in our lives.  We’re locked into a “radio’s dead” versus “radio’s fine” battle that only keeps us focused on the wrong thing.  I guess it’s simpler than addressing the issues and easier to kick the can down the road, but it’s not a solution.

Then again, maybe that student was another outlier, an anomaly in the future of the medium we all love, and when we wake up everything will be fine.

Frost Advisory #338 – Why Should I Care?  An Important Question

All ideas start in the left brain.  That’s where reading and writing, calculation, and logical thinking hang out.

In our radio stations many ideas and conversations stop there, never crossing over to the right brain, where dimensions, creativity, and emotion are interpreted.  We talk about the music as though we’re doing inventory.  (“We have 12 of the red ones and 40 of the blue ones”), we talk about “shifts” instead of “shows”, and discuss promotions like we’re using the Associated Press style book of Who, What, When, and Where.

Staying in the left brain is how we end up with dry-as-sandpaper promotions like Clergy Appreciation Month, Local Music Project, and my all-time “favorite” the Bereavement Conference 2016.

If you’ve ever talked on the air about a Family 4-Pack of tickets, a gift card, or told listeners to “enroll/register/download”, you’ve stopped short of taking the idea over to the emotional right side of the brain.

You may have the ‘what’ but you don’t have the ‘why’.

The goal is to make people care.

“Feelings inspire people to act.  For people to take action, they have to care.”
~Chip and Dan Heath “Made to Stick

There is no idea so brilliant that it can’t be made utterly ineffective through the presentation of left-brained information.

Yes, all ideas start in the left brain, but that doesn’t mean they have to stop there.