If You’re The Smartest Person…

“If you’re the smartest person in your group, you need to get a new group.”
~Pastor Josey at K-LOVE

It’s nice to work around smart people!  It’s even better when they share their “smarts” with everyone else.

I don’t think Josey was saying you should necessarily leave where you’re working, but rather that you need to find yourself a group where you’re not the smartest person.  Didn’t your mom or dad tell you to watch out who you hang around with?

The propensity to want to be seen as the smartest person in the room is pretty common.  It springs from a lack of self-confidence, causing you to position yourself, and everyone else, in a way that makes you look good.  We probably all do it in some circumstances, but some have to do it all the time.  It then becomes obvious to those around them and begins to work against them, which is too bad.

I have an alternate strategy.  As I said to the CMAA conference in Australia recently, I look for really smart people and stand next to them.  If you do that often enough, you’re going to become a lot smarter.  In fact, the conference was full of so many smart people that I wondered if I belonged there.

So there is a choice of strategies.  One makes you look smart, and the other makes you smart.  Your choice.

P.S.  Josey also advised us to “reject smallness and make room for more bigger people.”

Frost Advisory #364 – But What Do We Talk About?

It’s interesting how many times this comes up.

Not-yet-good radio stations are full of things that aren’t relevant or interesting.  Transforming them from not-yet-good to something better involves two distinct steps.

The first is sculpting.

When Michelangelo was asked how created his famous statue of David he said,

“It was easy.  I just took away everything that didn’t look like David.”

The first step involves taking away anything that isn’t relevant.  For air talent dependent upon the tired and trite – National Donut Day, celebrity birthdays, and trivia Tuesday – that means there may not be a lot of content left.

That’s when they ask, “But what do we talk about?”

That’s the process I call painting.  And I have the world’s tastiest idea.

Go to the grocery store.

That’s where I found myself on a recent Monday afternoon.  “I picked a really good time to be here,” I told the checker.  “There’s no wait!”  She replied, “You should have been here Friday.  It was graduation day.  This place was packed.”

The big game

A holiday weekend

Girl scout cookies going on sale

4th of July cookouts and fireworks


Valentine’s Day and trick or treating

You’ll see show prep literally on display.  Especially on the greeting card aisle, where every card has a story, as does every face looking for a card.

The grocery business depends upon having the right stuff in the right place at the right time.  In our business we call that show prep.

Obviously not everything you see at the grocery store belongs on your station, but if you want to know what’s relevant in your community it’s a pretty good place to go shopping.