On Sunday, December 2^nd, 2018, two fans got into a fight in the stands of a Pittsburgh Steelers game.  One guy said something.  The guy he said it to tellingly removed his cap, then head-butted the first guy.  Guy #1’s girlfriend and several other fans got involved.

Not exactly untypical, but as I read about it (and watched the video), something the writer of the article, Jay Busbee said, really caught my attention:

“This is why nobody brings kids to football games anymore, and why nobody under the age of 40 spends any time on Facebook.  They know enough not to get caught up in whatever messes the ‘olds’ are creating.”

The “olds?”  Wow.

Now whether you agree with the Facebook statement or not, it’s still something to consider.  I’ve been coaching people on how TO use – and now NOT to use – Facebook postings for years.  The gist of it is that if a comment is relevant to something top of mind TODAY, you might want to use it, but random postings are virtually useless, because Relevance is King when it comes to Content.

I’m not saying your listeners don’t still use Facebook, but we should always be looking at the next big thing.  Because habitually when radio does that, they find out that it’s already here.

This is probably the shortest tip I’ve ever written…

I talk a lot about editing, and here’s why:

All the great quotes are short.  No one quotes a paragraph.