Tommy Kramer Coaching Tip #327 – A Shoe Store With No Shoes

My friend and associate John Frost and I have one huge pet peeve – when we walk into a client station and can’t hear it playing in the building.

When we ask why this is so (and we do), we get these really lame answers:

“People are working, and the music distracts them.”

“We want people doing their jobs, not just listening to the radio.”

“The people in the office can’t talk to each other if the station is on.”

And the one I found most insane – “You can hear it in the bathroom.”  (Wow!  Let’s all go in there!)

No one wants to walk into a shoe store that has no shoes.  If I can’t hear your station in the lobby or in the hallway, apparently you don’t have one worth listening to.

Frost Advisory #473 – Bring Your Best

They say it is easy to parent someone else’s kids. It’s not so easy to parent your own.

It’s a great privilege for me to be inside many of the most successful stations in the country throughout the year. One of my favorite sessions to do is what I call “Bring your Best” where we order Whataburgers and Yoo-hoos for the entire air staff and bring them together for one huge coaching session.

Sure, it’s a little awkward at first, (after all, no songwriter wants to hear you didn’t like his new song), but I’ve found it quickly transforms into a team of like-minded people working together on their craft. Frankly, some of the best times of our lives have been when we’re a part of a team effort for a singular purpose.

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Tommy Kramer Coaching Tip #326 – Where’s the Benefit?

Stations that are only an assemblage of “Attributes” are just ducks quacking into a strong wind.  You’ve heard these so-called “Positioning” claims: “50-Minute Music Hours,” “12 in a Row,” “Commercial-free hours,” etc.

What programmers fail to realize is that there’s no real Benefit to any of these claims, because we all know that at some point, we’re going to pay for these with an incomprehensibly long clot of commercials.  And “commercial-free” isn’t true anyway if you run promos or recorded liners between songs, because SURPRISE!… those are thought of as COMMERCIALS for you.
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Frost Advisory #472 – How To Get A 100 Share: A Programming Lesson From The Weather Channel

I don’t mean to brag but… I once had a 64 share. I was the young, long-haired afternoon disc jockey on the Big Station in West Texas that had about 2/3 of all cows, chickens, and tumbleweeds listening.

To be honest, we didn’t have a lot of competition and we had the franchise elements – a huge 5,000 watt signal, Paul Harvey news, the farm report, and, e-gad, high school football.

In Florida where I live everyone is watching the Weather Channel. In bars, restaurants, in the next-door neighbors’ sun porch, Jim Cantore and Stephanie Abrams are more recognizable than the governor. (Is it still Jeb Bush?)

There is a lesson here.

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