This is a “Next Level” tip.
A lot of what I coach comes from the acting world, not specifically from radio. Last week’s tip was a thought from Marlon Brando, and then I was reminded of this great piece of advice from an appearance the great Paul Newman made on an episode of “Inside the Actors’ Studio”:
“You can’t have a dramatic pause if you always pause. You can’t get someone’s attention by being loud if you’re always loud.”
When you “stretch” yourself and get different “reads” you start pre-selecting in real time. You have CHOICES, and avoid just “doing what you always do.”
Remember: Consistency is great, but Predictability is death.
A few weeks ago my Frost Advisory titled, “We’ll never have more in common,” I cited the coronavirus pandemic as the basis for sharing that we’ll never have more in common than now with the people tuning to your station for the very first time.
Well, I was wrong.
The murder of a black man by a white policeman last month in Minneapolis has set off a series of protests and marches that still occupy many hours of cable TV news. My brilliant friend Brian Yeager at KTSY in Boise shared a unique perspective with his listeners:
Widely considered to be the best actor ever, Marlon Brando once said a key was “Never let them catch you acting.”
There are a ton of air talents who obviously haven’t ever considered this.
Never let ’em catch you “listening to your voice” as you speak.
Never let ’em catch you TRYING to be funny.
Never let ’em catch you feigning an emotion.
Never let ’em catch the mood you were in when you were arguing with your partner a few minutes ago off-mic.
Never let ’em catch you sounding insincere when you’re talking about something serious.
Great actors make the roles they play look effortless, the same way that Michael Jordan made it look like he could jump up and just STAY up until he felt like coming down. You never see all the insanely hard work it took to make it seem that way.
We already have the phrase “Be like Mike.” I’d think “Be like Brando” too.