Frost Advisory #517 – You Can’t Make Me Because I’m A…

You can’t make me! Because I’m a Republican/a Democrat/a Texan, a hard working self-made man/someone that can’t be pushed around/a free thinker!

I find the “controversy” over wearing a face mask to be peculiar. Why? Because from my perspective, MY world view, it makes perfect sense to wear one. It’s only a minor inconvenience, if that, it’s a great conversation starter at the grocery store and the gym (about the only places I can go), and it covers up my big nose.

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Tommy Kramer Coaching Tip #370 – It’s Not Really a Conversation

There’s what you want it to sound like; then there’s what it actually is.

“We just have a conversation with the listener.”  Well… not exactly.

It’s NOT really a Conversation.  Music radio is at its best is when it’s concise and at least momentarily memorable – or at the VERY least, when it doesn’t waste our time.

This thought helps; it’s NOT a conversation.  It’s just an Observation with an Emotion tucked in.

Thinking this way won’t leave you frustrated if you don’t get phone or social media response.  Your job is to offer things up that are incisive or entertaining.  Getting a reply isn’t the real goal.

Frost Advisory #516 – A Declaration Of Independence… From Mediocrity

244 years ago our country was born with a Declaration of Independence, and a subsequent Bill of Rights for all citizens to life, liberty, and the pursuit of happiness. But as Believers, we know that with those rights comes responsibility.

Your radio station has the right to do anything you want. Even the right to be mediocre if you so choose. Many Christian stations are just that as a result of a mishmash programming lineup comprised largely by unfamiliar songs by unknown artists.

But with every right comes a responsibility.

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Tommy Kramer Coaching Tip #369 – A Goal Without a Plan

Football player and coach Herm Edwards said, “A goal without a plan is nothing but a dream.”

You want to get better.  We all do.  But how?

If you don’t have a plan, you may luck into something, but probably not.  And even then, you’ll be tested.  Something will come up, like a hurricane, or the Coronavirus, or the Black Lives Matter movement, and you’d better have some process in place that’ll work for you.  As we’ve seen, people often blurt something out that backfires on them.

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