Frost Advisory #526 – What We Can Learn From The NFL

It’s football season!

With Americans dealing with the pandemic these last six months, the initial lock down and the recent openings, you’d think that the opening of the NFL season would be a time of celebration.

Instead, the talk is about players kneeling (or not), teams refusing to come out of their locker room for the National Anthem, fans booing a players’ gesture of solidarity, and decline in viewership of 13% year to year. Social media posts are just as likely to be about the protests as they are about the game itself.

Let’s be blunt. The NFL has lost control of its brand, either inadvertently, or due to factors outside their control, or lack of leadership.

This Frost Advisory is not about freedom of speech, the merits of the protesters, or taking sides. It is about what our radio stations can learn from the NFL’s loss of its brand values.

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Tommy Kramer Coaching Tip #379 – Why Your Slogan Can Mess Up the Air Talent

My brilliant friend and associate John Frost recently heard a station that used the slogan “We Actually Care.”

These people are obviously… well, stupid.  As a coach, this concerns me because the air talent that has to live UP to what the station says about itself is virtually crippled by it.

First of all, the only possible inference of that phrase is that they’re better than the stations that DON’T “actually” care.  (But I’m not familiar with any station that has “We Actually Don’t Care” as their slogan.) Continue reading

Frost Advisory #525 – It’s Better Than Just Being Good

“They’re only talking about nuts and bolts,” my friend Shawn (not-his-real-name) said to me. “Don’t they know there is more to programming than clocks and music rotations?”

“Perhaps not,” I reply. I know that all too well because I was once that kind of PD. Clocks. Rotations. Sweepers and liners. Games and gimmicks.

Then I learned a totally new way of thinking.

Over the years I’ve learned that there are basically three different levels of discussions about programming.

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Tommy Kramer Coaching Tip #378 – The Boulder in the Lobby

If you listen to the air staff, way too many stations nowadays have what I call “a boulder in the lobby.”

“The PD has no power, so we can’t do things we want to do.”
“The wrong people DO have power, so the best ideas can’t even get heard.”
“The GM is just a Sales Guy, and doesn’t understand Programming.”
“The new owner is just a financial guy, and doesn’t know anything about radio.”

In one station I worked at, a person they hired to fill a key position lived on a houseboat, and bathed in a lake.  He always smelled like catfish dung.  It got so bad that several coworkers left various deodorants on his DESK, and many complained to the boss – who did nothing about it.  Slowly but surely, people left the station.  I know that sounds kind of gross, but it happened.

So here’s the deal: as a Talent, when you come into the station every day, you have a decision to make.  You can walk around whatever the “boulder” is and give it your best effort to do radio that’s worth listening to.  Or you can go work somewhere else.

What you should NOT do is stick around, but have a grousing or negative attitude.

New York Yankee great Joe DiMaggio, in his last season, once ran hard on painful bone spurs to make a difficult catch.  Mickey Mantle (who was in right field as a rookie) told Joe that he needn’t have done it because Mickey had it in his sights.  But DiMaggio answered, “There’s always some kid who may be seeing me for the first or last time; I owe him my best.”

So do you.