Tommy Kramer Coaching Tip #414: Why Coaching is a Good Idea

It’s always amazed me how some people resist coaching.  Where would any great actor or any great athlete be without coaching?

They’d be in the minor leagues, or be selling shoes to make money while they did Shakespeare to 10 people in a park for free.

Critique and Coaching are not the same thing, so there is that.  Some people have had the “under the microscope” experience that makes them feel like they can’t do anything right.  But coaching – real coaching – is always about finding what you do best.  The rest is just “weeding the garden.”

Yes, you do want to master “the basics” and understand structure and vocal technique and a hundred other things.  But if you’re not trying to identify and cultivate what you do best, you’re not growing.  You’re just doing the same show every day.

So if that didn’t sway you, here’s the short version:  Not being boring and predictable; that’s why coaching is a good idea.

Frost Advisory #560 – Love What Your Listeners Love: A Mother’s Day Programming Lesson

I heard someone play the violin this morning in church. I love the violin, but for a different reason than you might think. I love the violin because my mother loved the violin.

“Sometimes you have to watch somebody love something before you can love it yourself. It is if they are showing you the way.”

Donald Miller, “Blue Like Jazz

It’s my guess that almost everything you love is because someone else loved it first. Whether it’s going to the ballgame with dad, or learning how to make your mom’s apple pie, or the family gin rummy game after dinner.

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Tommy Kramer Coaching Tip #413: We Do It a Certain Way

Ask yourself these questions:

  • What does the Program Director want the station to sound like?
  • Does the morning team have the same vision?  How about the other dayparts?
  • Do YOU know what makes your station sound different, and unique?

I deal with this all the time.  Great stations have common factors.  The thread of consistency; the gold bar at the core of the station, should be not only known, but clearly identified and discussed among the staff. Continue reading

Frost Advisory #559 – It Needs More Salt: The COVID-19 Edition

These are interesting times.

I can’t recall a time where our country was more polarized. Whether it’s politics, race relations, face masks or where your elderly mother can get the vaccine, it seems like we’re regularly ducking for cover. Even the MLB All-Star game is controversial, and that is mom and apple pie stuff.

What in the name of Dr. Fauci is going on?

So, how do we stay relevant in our mission while also handling the inevitable complaints?

When we hear criticism about our station we often react in a way that is absolute. There is a complaint about song and we yank it from the playlist. Someone criticizes a comment from a deejay and we make her write “I will not try to be relevant” on the blackboard a hundred times. A general manager once told me he had so over-reacted to every complaint that his station had little worth listening to anymore.

Consider this.

Rather than react in absolutes where SOMETHING MUST BE DONE RIGHT THIS MINUTE, consider the complaint as if a customer in a restaurant had just asked for more salt. They are simply telling you how they would like prefer their food; not anyone else’s food – THEIR food. Even with a politically charged topic they are really just sharing how they see things, not suggesting that you should go out of business.

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