Frost Advisory #569 – The Password Is… Welcome Back

As your listeners and your town get back to living post-pandemic how is that being reflected on your radio station? “Live and local” is often cited by many in our industry as a panacea for what’s ailing us. While there is nothing wrong with giving time checks and pronouncing the street names correctly, it doesn’t have the transformative power of creating shared community.

“Content that is perceived as helpful always addresses a felt need. Content that doesn’t address a felt need is perceive as irrelevant. Notice I said perceived. It may be the most relevant information an audience has ever heard. But if an audience doesn’t understand how content interfaces with their lives, it’s just not all that interesting.”

Andy Stanley, “Deep and Wide”
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Tommy Kramer Coaching Tip #422: Inside Out, Outside In

There are basically two styles – Inside out, or Outside in.

“Inside out” shows are first fueled by the people in the Control Room thinking “What interests us will interest the Listener.”  Maybe, but these shows are often asleep at the wheel in terms of welcoming in new listeners.

“Outside in” shows are a bit more interactive in terms of listener participation (getting more phone calls, social media response, etc.), but you’d better make sure that you engage people emotionally.  As a listener, a “topic” that doesn’t touch my life is a waste of my time.

Either philosophy can work, but either type can fail, too.  The key?  Content choices, of course.  It might help you to remember that merely “interesting” is never the same as Compelling.

Frost Advisory #568 – A Declaration Of Independence … From Mediocrity

245 years ago our country was born with a Declaration of Independence and a subsequent Bill of Rights for all citizens for life, liberty, and the pursuit of happiness. But as Believers, we know that with those rights comes responsibility.

Your radio station has the right to do anything you want. Even the right to be mediocre if you so choose.

Many Christian stations are just that … a result of a mishmash programming schedule comprised largely by songs people don’t know by artists they’ve never heard of.

But with every right comes a responsibility.

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