There’s a financial talk show on a small AM radio station where I live. Yep, I listen from time to time but please don’t tell anybody. It’s terrible radio, but the guys are really smart, they cough a lot, have lots of room noise and give insightful advice.
Besides, they’ve helped me make a gazillion imaginary dollars in the stock market!
The trouble is they don’t understand radio. Much of the show includes inside references (the office necktie policy), dropped phone calls (“is the caller there? Hello? Please turn down your radio!”), reading articles out loud from the Wall Street Journal (BORING! I can do that myself!), or making references to things they said thirty minutes ago (“Do I have to repeat this again? Weren’t you listening thirty minutes ago?”)
If you concentrate so much on the “big” things, but you don’t get really good at the little things, it’s not gonna work as well.
You need to be well-rounded. It’s nice if you have “big” moments, but don’t have any “empty” moments. Be right here, right now, even just doing the weather or promoting something.
It’s like baseball – it’s great to hit home runs, but strikeouts kill. They’re wasted times at bat. No fielders have to move; no runners advance. You might as well have just gone up to the plate without a bat.
The “little things” MATTER.
Don’t worry! I’m not going to ask how many times you play “Easter Parade” by Judy Garland and Fred Astaire.
Easter, from a programming perspective, is not like Christmas in that there are 27 different versions of “Mary, did you Know?” that we can play.
But the principle is the same.