Category Archives: Tommy Kramer Tip

Tommy Kramer Tip #61 – You Can Skip To Video In…

Thanks to my friend Randy Brown for this thought:

Often, when you select a YouTube clip, it starts with a commercial. In many instances, a message pops up in the lower right portion of the screen that says “You can skip to video in…” and then it counts down 5 – 4 – 3 – 2 – 1, then you click it to get to what you actually wanted to see in the first place.

That’s the way people think when they listen to you. You start talking, and in the listener’s head, the 5 – 4 – 3 – 2 – 1 countdown begins.

Get on into it, or the listener “clicks” mentally – or sometimes even physically – and isn’t hearing you anymore. It’s just “blah-blah-blah” noise in the background. So you want to connect the Subject to the Listener as concisely as you can.

We have to EARN EVERY SINGLE SECOND OF LISTENING that we get. You do not deserve being listened to just because your transmitter is on.

Tommy Kramer Tip #60 – Know When To Stop

After you’ve become a successful talent, one of the most significant challenges with your show’s Content is knowing when to stop doing something.

People listen for 10 minutes – 20 if you’re lucky. Huge fans of the show will listen longer, unless they feel that it’s just rehash. Then, even they will go find something else.

So try this on for size:

[A] Whatever you do, treat it as a “one-off” break, meaning that it could stand alone. Plan to move on to something else the next break.

[B] But IF you get a decent reaction—a phone caller, for instance, or if you have a teammate on the show that might have a different “take” on it, okay, air that.

[C] Everything else on that subject now has to EARN being on. This means it has to cover NEW ground, not just repeat a point that’s already been made or give a second example of something we already heard.

Think of it like movies with sequels. Almost every time, the sequels get worse. The 4th Indiana Jones movie, the 4th Lethal Weapon movie, the additional 3 Star Wars movies, or any Jennifer Aniston movie.

Tommy Kramer Tip #58 – What We SAY to Jocks Versus What They HEAR

Gary Larson, the creator of The Far Side comic strip, had this great two-panel cartoon.

The first panel was titled, “What we say to dogs.” A guy scolding his dog was saying “Okay, Ginger! I’ve had it! You stay out of the garbage! Understand, Ginger? Stay out of the garbage, or else!”

The second panel was titled, “What they hear.” Same drawing – the guy pointing his finger at the dog, but the dog is hearing him say, “Blah blah GINGER blah blah blah blah blah blah blah blah GINGER blah blah blah blah blah.”

This not only applies to the Listener – you have to be talking about things that he or she CARES about – it also applies to your Air Talent. Say you’ve had a coaching session, and decided that for the next two weeks, you want the Talent to work on being concise.

Continue reading

Tommy Kramer Tip #57 – OWN the Information

Think of how many times you’ve heard an Air Talent say – more often than not with the sound of rustling paper or a page turning in the background – “I was reading an article in this magazine yesterday,” or “I saw in the paper this morning that…”

Or there’s the “attribution” thing of “This morning in the Dallas Morning News…”

Continue reading