The American Airlines commercials that ran over the 4th of July holiday are remarkable and a wonderful lesson in how to tell a powerful story.
(Please do not read below until you’ve seen the commercials)
Almost all brainstorming results in ideas. Some brainstorming results in good ideas. Seldom does brainstorming result in “the complete thought”—the place you reach when eyes light up and everyone shouts, “YES!”.
I had a remarkable experience recently.
I had the privilege of celebrating a unique milestone with an amazing TEAM of people who are extremely devoted to their mission. It was also the very first time in my 38 years of doing this radio thing where I experienced station leadership (notice I didn’t use the word ‘management’) creating an event where they could publicly acknowledge every single individual’s contribution and value to the team, from the higher profile air talent to the people who load the truck, stuff the envelopes and fix the air conditioning.
Every Christmas for the last several years I’ve thrown a few coins into the Salvation Army bucket down the street at Wal-Mart. But not this year. Nope. You see, they’ve changed their bell ringer. The guy standing outside the store ringing the bell is going to be different this season, so I’ve decided not to give.
Ludicrous, isn’t it? Obviously no one would stop donating to the Salvation Army because a single bell ringer was replaced with another.
Or is it ludicrous? My guess is that many radio stations experience this on a fairly regular basis.