In case you’re not sure what kind of year you’ve had, the mad scientists at Facebook are stepping up to help with an unsolicited montage of photos from one’s own Facebook posts. My Year in Review highlights include a photo of me with a tree, me with a dog, and me with a 25-foot-tall Texas flag.
After peaking at a few others I’m glad they’ve left out political rants, photos of food, and close-ups of injured body parts (i.e., mostly what’s really on Facebook posts).
The most frequent comments to Year in Review tend to be, or “We had fun doing that!”, or “Where is the photo of me?” In other words, people reacted based upon their own connection to the post (or lack of).
ATTENTION is driven by RELEVANCE. And RELEVANCE is the basis for connection.
“People will be more interested in your home movies if they are in them.”
What photos would be on your station’s Year in Review? And would your listeners care?
- Frost Advisory #470 – What Kind Of Show Is It? - August 18, 2019
- Frost Advisory #469 – Keep The Conversation Going: A Lesson From Facebook - August 13, 2019
- Frost Advisory #468 – They Made Me Move The Furniture - August 5, 2019
- Frost Advisory #467 – Our Desire To Be Known - July 29, 2019
- Frost Advisory #466 – When Life Happens: Part Two - July 25, 2019