Once you get to a certain level, you face two issues — (1) How to be consistent in your performance, and (2) How to measure your Content.
Here’s the litmus test: is what you’re doing something that I can hear somewhere else?
If so, there’s work to do.
Way too often these days, with giant corporations pouring out the same Content on hundreds of stations across the country, it’s easy to not really “move the mark” and instead, just settle for something more typical.
Don’t. If you want a truly standout career, it’s like an actor setting a standard for his or her performances. It you’re not getting better…you’re not getting better.
Your show should be unique to you. Your observations. Your emotions. Not just something off a shared “prep” sheet or within a certain group. Let everyone else do “copycat” material. Even on what today may be a universal subject, I want to hear YOUR spin on it – and it needs to be different from what I can hear everywhere – or for that matter, anywhere else.
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Tommy Kramer
Talent Coach
214-632-3090 (mobile)
e-mail: coachtommykramer@gmail.com
Member, Texas Radio Hall of Fame
© 2025 by Tommy Kramer. All rights reserved.