Frost Advisory #716 – What Does It Mean To Be Rich?

A legendary broadcaster recently asked me, “If you claim that your format can be so transformational, why are the stations so ordinary?”


Ken and Barbie in the morning, who replaced Ken and Barbie before them and few even noticed.* Nice Christian people talking about nice Christian things to nice Christian people.

Nice, indeed. But clearly not transformational to a listener’s life.

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Tommy Kramer Coaching Tip #571: In the Mood

Moods matter. Some shows I’ve heard recently have one – but ONLY one.

We’re humans.  We have moods – all sorts of different ones, each day.  So, the challenge for you is to not just plaster on a veneer every day, but to have a definable mood to each show.

Tip: Reflect the mood around you – what you feel at home, or when you stop at a store for coffee, or at the place where you work. Feed off that. Let it guide you to be in step with the Listener.

When I sense that you feel what I’m feeling, we bond. And as I always say, we’re not paid by the word; we’re paid by the connection.

Frost Advisory #714 – We’re Hearing A Lot About Flags These Days

House Democrats wave Ukrainian flags on the floor of the House chamber while approving the bill for aid.

Anti-Israel protesters on college campuses wave the Palestinian flag.

Frat boys at UNC raise the American flag to counter the actions of the pro-Palestinian protestors, while raising $500,000 in support on GoFundMe.

Reckon’ there must be something deep and meaningful to this flag thing to cause this kind of stir.

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Tommy Kramer Coaching Tip #569: Conquering the “One Speed” Thing

“Ear fatigue” can be caused by many different things. I want to refocus on one that I’m hearing way too much – the “one set speed” delivery.

It doesn’t seem to matter if the song is “having a stroke” fast or “worm crawling” slow, the air talent is at one speed all the time. No variation. It’s boring. That person is a time filler, rather than a true personality.

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Frost Advisory #713 – People Who Are Into It

Biff picked me up at the airport and drove me to the station forty minutes away. Not once did he turn on his radio station or engage in a conversation about programming. And he was the music director.

Coaching sessions with the talent were different at this station. That’s because the program director didn’t show up. If you were the PD, wouldn’t you be curious about how the consultant was guiding your air staff? That you might be missing an opportunity to learn something new and grow your programming skills?

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Tommy Kramer Coaching Tip #568: The “Me Too” thing for Radio

Years ago, when I was riding my Brontosaurus to work, I was paired with a partner named Rick “The Beamer” Robertson to do a morning team show in Dallas. I drove there from Louisiana to talk to the PD about the gig, and met Rick for the first time when he arrived about a half-hour later. The first thing he did was to stick out his to shake, and say, “Hi, I’m Rick, your mail-order bride.”

I knew we were going to get along.

The station, sadly, wasn’t that great, but we worked hard to have a great morning show, and did well. It was a lot of fun.

But here’s where you get something to think about… Continue reading

Frost Advisory #712 – Free Tacos With Purchase

Every format seems to have a default setting – what it reverts to without proper care and feeding. Some can sound cluttered, others can be inconsistent.

I’ve found that the CCM format has the tendency to default to sameness. Songs can sound alike. Air talent can sound instructive rather than inspirational. Sometimes it can sound like nothing more than…

nice Christian people talking to nice Christian people about nice Christian things.

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