Tommy Kramer Coaching Tip #609: The Emotional Void

In the last tip, I (again) addressed why your Content should tap into an Emotion. This is basic “What’s my motivation?” acting stuff.

But here’s the deal: Over the years, I’ve had a surprising number of air talents tell me that they don’t really HAVE an Emotion about a given subject.

So here’s another tip: If you don’t automatically tap into an Emotion, FIND ONE.

You have to dig into how you feel, then transmit that through your wording, your inflection, even just the general tone of your voice. Trust me, when you do, people can’t help but respond. And you’ll reach a whole different level in how you connect with the Listener.

– – – – – – –
Tommy Kramer
Talent Coach
214-632-3090 (mobile)
e-mail: coachtommykramer@gmail.com
Member, Texas Radio Hall of Fame
© 2025 by Tommy Kramer. All rights reserved.

Frost Advisory #753 – Honor The Exit

This has never happened to me before, I must confess.

For someone that has spent 5 decades plus doing this thing we love called radio I reckon’ that’s saying somethin’.

It’s been an exhaustingly emotional week for me and several dozen of my teammates. Our industry has been abuzz over the news that Salem was selling its seven Contemporary Christian music stations to EMF in one fell swoop. A huge industry story for sure but very personal to me and dozens of my teammates whose lives are impacted.

Continue reading

Frost Advisory #751 – What We Can Learn From The Gulf Of America

Oh, the irony! In a format all about belief, few CCM stations ever declare what they believe.

As a result most stations are simply a commodity rather than a distinctive brand.

If your station is known simply for the characteristics inherent in the music you play, you don’t have a brand. Your station is not distinct from nor preferable to other stations that play the same music.

Continue reading

Frost Advisory #750 – Look For The Heroes

Having spent more than twenty years working with radio stations in Southern California it is frightening to watch the wildfires destroy homes, neighborhoods, and lives. From Santa Monica to Pacific Palisades to the beautiful drive up through Malibu on the Pacific Coast Highway I react with the perspective that I’ve been there and have friends there.

A reminder: the recent wildfires in Southern California show us that with every event heroes emerge.

Continue reading