Last week I had the unique opportunity to share success principles of our format with some media executives whose background is exclusively mainstream radio. It was a “Dear younger me” moment as I reflected on my now-27 years in our format.

If I only knew then what I know now.

The launch of Artemis II was a really big deal in Florida where I live. After all, it was the first crewed flight beyond low Earth orbit since the Apollo program before most of us were even in high school.

They estimate that almost half a million folks watched in person from the Space Coast. The launch could be seen in backyards and roadways all the way from Jacksonville to West Palm Beach and throughout Central Florida.

Everyone was talking about it. (The photo is of a rocket launch seen from my front yard).

Rarely do you hear guys brag about their urologist. Based upon the bumpy road I’ve had the last several years in that medical department I’m eager to brag on mine. (I’m fine now. Thanks for asking).

My recent annual exam went swimmingly wrapping up with “the glove.” In the man-to-man chit chat that ensued I awkwardly asked, “How can you do this procedure every day of your life?”

Rumor has it that there are more “religious” radio stations than any other format category. Rumor also whispers that those religious stations have fewer listeners than any other. I don’t like those rumors.

But having been involved in the CCM format for more than 25 years I suggest that there is something we might learn from Easter.

What do you see in this picture?

Some will just see four guys and a lady standing on the curb. Not a very compelling picture, either, with the faces of the lady and the guy in the blue jean jacket not even visible.

Others will recognize those four lads as the Beatles, but don’t realize the photo’s significance without the context of when it was taken.