So, let’s pretend you have a radio station.
And that radio station has a ratings challenge, a fundraising challenge, or a challenge in developing loyal listeners.
Where do you begin in solving your problem?
Monthly Archives: October 2017
Tommy Kramer Tip #229 – Read A Little, Say A Lot
A morning show host I work with recently found cause to read a poem on the air. While he meant well, it really stalled out the momentum of the show, and basically just sounded less personal. Here’s the right technique to use:
Paraphrase it, using your own words to frame the subject, then only directly quote a very SHORT quote or passage from whatever it is you’re bringing to the table – whether it’s a poem, like in this case, or an article about something.
Frost Advisory #384 – If I Only Knew Then What I Know Now
We’ve all thought it. Sometimes we even laugh about it when we see an old photo. The hair. The clothes. The car. The things we thought were important. Back then.
Consider what your perspective would be today if you had spent your career exclusively at your very first radio station. You would not have the influences of the greatest mentors in your career, and you wouldn’t have the big picture perspective learned from seeing many different stations and perhaps many different formats.
Here’s something I know now that I didn’t know then;
Tommy Kramer Tip #228 – Lessons From Leta
On Friday, October 13th 2017, Leta Hopwood passed away two months to the day after her 92nd birthday.
Hopwood was her maiden name. She was my mother. She taught me to read when I was three years old. (By the time I entered 1st grade, I was reading at 7th grade level.)
She taught me to sing harmony when I was nine, as we drove from Shreveport, Louisiana to Colorado Springs after my dad was drafted into the Army. (I later sang in a very popular band, and have sung on dozens of jingles that you might have heard.)
Frost Advisory #383 – Programming Lessons From The Colonel, Part Two
On last week’s finger lickin’ Frost Advisory I pontificated how it’s tempting to think that what we do defines who we are. The carpenter is defined by his hammer; the accountant by his calculator, the radio station by its 40 minute music sweeps, and the semi-professional public address announcer by his ever so manly voice.
Simon Sinek suggests…
“People don’t buy what you do, they buy why you do it, and what you do serves as tangible proof of why you do it.”
Counter-intuitive perhaps, but let’s dig deeper.
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