Frost Advisory #690 – A View From Inside The Bottle

I’m a small town boy. And grateful for it.

For one I was able to get into radio at a remarkably young age. Before my face cleared up, don’t cha know. I doubt a radio station in Dallas or Chicago or New York would have let me hang around at the age of 15.

I also grew up in the same small town where my mom and dad both grew up. I spent a dozen years of my life in the home my grandfather built in 1939. I went to the same high school both my parents went to. Even had some of the same teachers they had.

Why is this the topic of another Frost Advisory?

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Tommy Kramer Coaching Tip #542: A Tip for Anyone Who’s New to a Market

New to a market? Here’s a great tip:

Take a different route to work each day. You’ll see where construction is going on, what stores are opening (or closing), etc.

It’s easy. Just turn one street sooner, or one street later from your normal route. Learn the neighborhood, then learn the city. It’s much better to see and feel the vibe than it is to just be given some claptrap about who the “average” listener is.

Dallas radio legend Ron Chapman was a great example. One day, he was plugging a station event, and instead of just giving the name of the location or street address, he added, “You know … it used to be the bank building, and before that it was the Mexican restaurant ….”

Genius. Immediately, you know that he’s the guy from HERE, and everybody else ISN’T.

You could be that guy, too. It just takes a little exploring.

Frost Advisory #689 – The Good Thing About Being Wrong: Confessions Of A Learner

A couple of weeks ago I shared the upside of being wrong.

“The good thing about being wrong is that you don’t have to be wrong anymore. When you learn a better solution you can leave the old concepts behind.”

I promised then to share some things about programming that I’ve been wrong about. But I don’t have to be wrong anymore.

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Tommy Kramer Coaching Tip #540: Why “Happy Accidents” Happen

The great movie director Arthur Penn (Bonnie & Clyde, Little Big Man, The Missouri Breaks, etc.) often spoke of what he called ‘happy accidents’ occurring during the filming. Little movements or reactions or lines that weren’t in the script, but were magical.

I see the same thing in radio – breaks that just “appear” out of nowhere and crack people up.

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Frost Advisory #687 – Getting Beyond The Ordinary Anytime-Anywhere-Any Day

This Frost Advisory is intended for programmers and air talent that are far beyond the basics. It is for those who understand why their radio station exists, who they are talking to, and how to develop content that is meaningful and enhances the station’s appeal.

Once you get that stuff, how do you, as an air talent or program director who coaches talent, take it to the next level?

There is a predictable process the growing stations go through. I said GROWING stations.

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Tommy Kramer Coaching Tip #539: A Lesson from Derek Jeter

New York Yankees Hall of Fame shortstop Derek Jeter recently played in his first “Oldtimers Game.” At one point he was asked about the current Yankees team bringing up some young players, and how to handle the pressure of playing in New York.

I think it resonates to anyone in radio who’s looking to move up to a larger market.

He said, “It’s the same game, there are just more people in the stands. I think sometimes when you get up to this level you try to do things a little bit differently, but you have to be yourself. Don’t try to do something that you’re not accustomed to. You have to enjoy yourself, and try to improve each and every day. The bottom line here is you gotta win.”


Frost Advisory #686 – Give Yourself Permission To Be Wrong

It’s actually rather freeing. We don’t have to be right all the time.

I knew a general manager that insisted that there had to be a specific numbers of songs in the active library. Not one more, not one less. The program director and I found this was a peculiar topic for drawing a line in the sand, particularly since they did regular music testing and the listeners’ preferences determined that.

We did a little detective work and discovered that he had read an article in Billboard in the 1980s where some consultant had unpacked his snake oil in 5 easy steps to success, or some such foolishness.

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