“There is nothing more difficult to take in hand, more perilous to conduct, or more uncertain in its success, than to take the lead in the introduction of a new order of things.” – Niccolo Machiavelli
We help stations and organizations successfully develop and implement smart strategies in a way that makes them successful over both short and long term. In doing this, we look across the entire listener decision process, creating a brand experience journey that engages, challenges, and entertains.
Beginning with a menu of core services, we also offer specialized strategic services, research, and speaking engagements.
There are consultants, and there are collaborators. The Goodratings team realizes that success is all about people and relationships, so we collaborate with you to help you achieve your goals. We don’t tell you what to do while we hide behind the curtain, we show you, coach you, aid you, help you, and motivate you. We bring the tools of strategy, coaching, brand building, research, format architecture, and practical experience, then coordinate those tools in a way to achieve your goals.
Most people opt for our core services plan, an ongoing, full-service menu of activities and opportunities designed to put you at the top of the curve in achieving your goals. These core services include:
- Strategy development and acceleration
- Format architecture
- Talent coaching
- True brand development
- Music insight
Specialized Strategic Services
Putting together a successful radio station is a little like putting together a puzzle. The pieces are usually there, but it’s just a jumble of parts with no instructions for how to turn that mess into a picture. Sometimes all you need is for someone to help with a particular piece or two rather than a hand with the entire big picture. We regularly work with stations on a project basis, helping them accomplish specific goals through our individual services.