Tommy Kramer Coaching Tip #482: Don’t Hide

Here’s a little story for you…

When I was Corporate Talent Coach for Paxson Radio, part of my job was to listen to airchecks that were sent in. We had 47 stations, and wanted real Talent in every position.

One guy followed up his aircheck with a phone call, and asked my opinion. I told him that most of what I had heard had been stock ‘bits’ – Trivia contests, ‘News of the Weird’ type of stuff, some forced-sounding laughter. Sensing that he was a little shaken, I added, “Look, here’s the thing. After hearing this, I don’t know who you are. You’re hiding behind ‘bits’ so much that I don’t have a sense of what your outlook on life is, what your values are, what your opinions are – things that we might connect on if I did.”

So…ask yourself if you’re still trying to invent new things, or just settling for the same ol’ same ol’. Is your show consistent (which is fine), or has it crossed the line into being predictable (which is death)? Do you offer insights, give opinions? Did I learn anything about you today? Or did you just “perform” some more?

In the end, the ‘bits’ are rarely what’s remembered. It’s WHO YOU ARE that sinks in. As I’ve said a million times, at some point you’re going to have to crack your chest open and show us what’s in there.

– – – – – – –
Tommy Kramer
Talent Coach
214-632-3090 (mobile)
Member, Texas Radio Hall of Fame
© 2022 by Tommy Kramer. All rights reserved.

Frost Advisory #628 – Programming Advice From Michelangelo

It is said that Michelangelo is the greatest influence on western art in the last 500 years. As a devoutly religious man, most of his sculptures, paintings, architecture works, and poetry were in service to the church. His most famous painting depicts the book of Genesis on the ceiling of the Sistine Chapel at the Vatican. Centuries later lines of tourists still form to see his work because of its excellence.

His most famous sculpture is of David as a young warrior. When asked how he was able to create his masterpiece, he responded simply,

“I just took away everything that didn’t look like David.”

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Tommy Kramer Coaching Tip #481: What You Say vs. What I Feel

Get this: it’s not about what you say.  It’s about what it makes me feel.  I, the listener, will make up my mind pretty quickly about this.  Information is fine, but unless I feel something about it, it’s just not relevant.

You have a choice when you open the mic.  You can scatter words all over the place, but unless it fires up a pilot light inside the listener, it’s just ‘blah – blah – blah.’ Continue reading

Frost Advisory #627 – It’s Back-To-School Time For Your Station

Back to school time is everywhere. In the stores with sales. On our neighborhood streets with school buses. There are even tax-free days for Back to School. It’s not an official holiday like Christmas, Ground Hog Day, or Millard Fillmore’s birthday, but it is just as evident.

Back to school affects everyone’s schedule, even those that don’t go to school. That’s Common Ground. (Can’t say that about ole’ Millard’s birthday.)

“The difference between school and life? In school, you’re taught a lesson and then given a test. In life, you’re given a test that teaches you a lesson.”

Tom Bodett

So, let’s go back to school and discuss what really matters in transforming your station’s programming.

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Tommy Kramer Coaching Tip #480: The Other End of the Couch

This is a voice tip for radio, and artistically, the way you’re going to perform the best.

We’ve all heard way too many “foghorn” deejays trying to “impress” us with their big, impressive delivery.  And it’s not just in radio – the “HI THERE!” bad disc jockeys are doing Sports on TV now, shouting at us about everything.

But that’s just so 1975.

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Frost Advisory #626 – Your Listeners’ Worldview And Why It’s Important

This week’s Frost Advisory is about something that we all inherently know. But as we approach another political season, understanding your listeners’ worldview will help you avoid potential potholes. After all, I live in the same county as Mar-a-Lago. You can thank me later.

Sure, we understand that targeting is important, but there is more to it than just demo, gender, ethnicity, and shoe size.

“To see things in the same way it helps to be standing in the same place looking in the same direction at the same thing.”

Roy Williams or unknown author or someone else
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Tommy Kramer Coaching Tip #479: Next, Free Time, and Reminder – Team Show Communication

Having coached over 300 team shows, and doing 5 different team shows in my career, I can tell you that true team show communication is often elusive, or sometimes erratic.  Let me help you with that.

The minute you close the mic at the end of a break, talk about what you’re going to do next.  Lay it out, who’ll do what, etc. then go about your business.  It’s free time now, to do whatever you want – talk to each other more (always a good idea), just have a little silent time, check your email… whatever.

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Tommy Kramer Coaching Tip #478: Part OF the Music, or Just Waiting for the Song to End?

Here’s a question for you: Do you come across as PART OF the music, or like you’re just waiting for the song to end, so you can talk?  You’re either going to a part of it, or not.

I’ve talked about this before, but you should want to match the mood, the “vibe” of the song, or match the pace of the song – or both – so you’re a PART of the listening experience.

Too many stations are running Imaging way too much of the time, and the air talent doesn’t get to talk often enough.  We need to hear these people so we can bond with them.  Just your tone of voice, or a little remark over the song, can say a lot.

I’m not bonding with your Imaging guy.

Frost Advisory #624 – Simple And predictable: The Enemy Of Problem Solving

On last week’s show I shared how our minds crave simplicity. Our ego seduces us to consider things close to us as more important than things more distant.

I’m often brought into conversations about a dip in the ratings or a fundraiser falling short of the goals. (Rarely do we have these conversations when things are humming along). The quick answers are always telling.

First, they are always simple. “We’re playing too much Praise and Worship.” “We’re playing too little Praise and Worship.” “We need more variety.” “My neighbor doesn’t listen anymore.”

Rita in accounting will inevitably react with, “We’re not playing enough tobyMac.” Or too much.

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