In the last tip, I said, “Your show really is a movie without the camera.”
After you get past learning “the basics,” then develop a real Personality on the air, you’ll hopefully reach a stage in your career where the ego disappears and you actually just get in a zone where it’s almost impossible to have a bad show.
But I believe it requires getting outside of radio, mentally, and seeing each “Content” break you do as a little movie (without the camera).
What do I, as a listener, FEEL when you talk about something? Continue reading
On last week’s show, I shared that the beginning of a new year is a good time to review the basics.
At my church, the pastor takes the first two Sundays of each year to restate the purpose and vision of the church. Fitness clubs and diet plans often base their marketing on people’s desire to return to the basics and embrace new habits.
So… let’s go back to the basics.
Okay, let’s go to work on why a topic (if we must use that word) clicks on the air, or just falls kind of flat.
Case in point, a husband-and-wife afternoon show I’ve coached for several years. They have lots of chemistry and a good sense of who the listener is, but like everyone, they need a little reminder now and then.
The beginning of a new year is a good time to review the basics. At my church the pastor takes the first two Sundays of each year to restate the purpose and vision of the church. Fitness clubs and diet plans often base their marketing on people’s desire to return to the basics and embrace new habits.
Legendary football coach Vince Lombardi began every training camp with the words, “Gentlemen, this is a football.”
If you fly a lot, you get perks, upgrades, free beverages, hot towels, and great seats. If you don’t (like me), you’re crammed into the “cattle car” seats with Jabba the Hut sitting next to you with his elbow in your ribs the entire flight. There’s that curtain between coach and First Class that says, “You’re not welcome here.”
The point being that often, a business concentrates so hard on pleasing the core customer that it treats the others like they’re not particularly wanted, except to buy a ticket. Continue reading