All posts by Tommy Kramer

Tommy has spent over 35 years as an air talent, programmer, operations manager and talent coach - working with over 300 stations in all formats. He publishes the Coaching Tip

Tommy Kramer Coaching Tip #470: Make Yourself the Best Candidate

One of the advantages of being a talent coach is that people tell me things they won’t even tell their boss.  My process is very personal – for a reason.  I want to help everyone I work with to be the very best they can be, so they like doing their job, and go in every day with a good attitude.

Often, I hear things like “I’d really rather be doing a team show,” “I want to move up to afternoons,” or “I want to become a Program Director.”

My answer is always, “I’ll help you get that.”  But it’s always followed by “the thing you need to do is make yourself the best candidate for that job.”

I could name hundreds of people I’ve coached who’ve realized their dreams because of that thought.  Opportunity DOESN’T just knock once.  It’ll beat the door down if you’re the one who deserves it.

Tommy Kramer Coaching Tip #469: An Action Plan for When Disastrous News Hits

The shootings in Uvalde, Texas last week at Robb Elementary School were undoubtedly a tragedy, but they were also was a moment of truth for your radio station and your show.

Basically, you had two choices:

  1. Pick a specific topic inside the story (gun control, mental illness treatment, etc.) and then seek listener feedback, or
  2. Avoid a “topic” sound, and simply go with something like “We all saw the News, we know what happened, let’s talk about what we’re feeling today.”

The first is the most standard, has some options, and will (did) get solid reaction.  The second is more intimate, and can help avoid having it all turning political.

Each will work, or a mix of the two (in different hours) will work, but I would lean toward the second strategy.  By dropping from “radio” to a more direct approach to the Emotions we all were feeling is the deeper end of the pool.

Tommy Kramer Coaching Tip #468: Why You Should Listen to Yourself

It stuns me how few air talents these days ever listen to their own show.  Back when I was on the air (when dinosaurs ruled the earth), it was a given that the cassette “skimmer” that only recorded when the mic was on would be taken out and listened to on my drive home.  At some of the stations I was part of, we’d listen to airchecks as a group, with everyone free to point out whatever they heard, good or bad.

Here’s why you should listen to yourself AT LEAST once a week: Continue reading