Tommy Kramer Coaching Tip #573: The Road to Brevity

Brevity is the most useful skill you can develop.

Sadly, instead of brevity, we often get bloviating. So let me help you with what I recently wrote in a coaching session recap…

Thinking “How few words can I use to say this?” is the road to brevity. As you police yourself to get rid of repetition and edit yourself better, your longer breaks will actually stand out more, as a result. (Funny how that works.)

Making a point – ONE point – succinctly is hard for some air talents, but one salient point is all the listener is going to remember, so why not make it the only point?
Your show will then unfold in segments, “episodes” that you’re sharing with the Listener today. Each “scene” a part of the whole. A new movie each day, made up of what you, in your life, share with the listener’s life.

All the other Content is comprised of what you have to do – promoting things the station is doing, contests, etc.

If you want to make it easy for yourself, this is how. And it’s easy!

Tommy Kramer

Tommy has spent over 35 years as an air talent, programmer, operations manager and talent coach - working with over 300 stations in all formats. He publishes the Coaching Tip