If you have a dog, you know this to be true: most dogs lie around waiting for something to happen, then – and usually ONLY then – they get up off their duffs and JOIN you.
Dogs are eager to participate, but they’re not usually self-starters. My best friend’s two dogs lie around on the bed until one of us goes into the kitchen, or outside, then they LEAP off the bed, ready to join in on the sandwich I’m making, or if I go outside, run out the door with me to do whatever they think I want to do (which apparently is bark at squirrels).
Senator John McCain died over the weekend. Many in our format will not even mention it. Too political, don’tcha know.
Let’s face it. There is a tension between being culturally relevant and sharing the news of the day that may push a hot button. In this day of political correctness and social media, is there ANYTHING that isn’t controversial?
Yes, Senator John McCain played in the political sandbox. He was famous for being a maverick to those in his own political party and for crossing the aisle to work with those with opposing viewpoints. Either is fodder for spitwad throwing on Twitter.
Meghan McCain posted a remarkable note about her father.
I’m really saying this a lot in sessions these days: “Do something today that you haven’t done before.”
My friend Don Godman is one of the people I hit with that thought recently. And the first attempt he sent me was really quite good, except for one fatal flaw:
Coming out of the weather guy doing the forecast, Don said, “It’s really hot – 99 – and it’s supposed to be even hotter…” then we heard the sound of a refrigerator door opening and the unmistakable ‘hum’ of it, as he added “In fact, I’m just gonna do the rest of the show from this freezer. Awww… that feels so good…”
Really cute. It caught the ear, surprised us, and his inflection was perfect. So GO! Right there!
What’s the best thing you’ve done on the air recently?
It’s a question I often ask air talent I work with, and one that always results in a long pause.
First, it makes people think about what they’ve done on the air recently (few do), and second, it makes them evaluate those things in the context of everything else they’ve done (most never do).
I’m privileged to work with some of the best morning teams in the format; Kevin and Taylor, Scott and Sam, Ellis and Tyler, and Steve and Amy. Each has worked together for at least ten years, some twenty, and at multiple radio stations together.
I’ve told them that their greatest strength is their greatest weakness. Their strength is that they are well-schooled in their individual roles, they know each other’s hot buttons, and they know what elements tend to do well. Their weakness? It’s real easy to do last week’s show, last month’s show, last year’s show.
As we continue to hear the buzz word “stories,” it seems to me that people are talking more, but not necessarily being all that interesting. Every movie is edited. Every book is edited (usually multiple times). Highlights are watched more than actual games. Top 10 lists are the vogue, not Top 100 lists. Stand-up comics start with a good 10 minutes, not a 90-minute HBO special.
The cardinal sin in radio is wasting people’s time. And from a coaching standpoint, believe this: if you can’t do a short break, you can’t do a long break. Most people tend to wander around, stagger into “related” thoughts that can easily take us off the main road into the forest somewhere, and instead of taking the First Exit – the first place where there’s a “reveal” of some sort or where the subject resolves – they keep trying to top themselves or fire more bullets into a dead body.