Tommy Kramer Coaching Tip #575: How the Jack Benny Format Applies to Radio Today

If you’ve never heard it (or seen his TV show on some classic channel), the Jack Benny Show was groundbreaking in its day. And it still has a basic formula that I assure you WILL work today: he made everyone else the star.

Whether it was his announcer, his wife, a singer, a guest, or any other cast member, Benny was quite willing to take a back seat. He never minded being the butt of a joke, overshadowed by another comedian, or made to look like a fool.

The result? People LOVED HIM. Yes, him. They liked the other cast members, too, but people felt sympathy for – or empathy with – him.

I can’t stress how important this was in my own career, and how many people I’ve coached to use this technique. It always works.

Put your ego aside.

The more you willingly give the spotlight to someone else, the more people will like you.

One caution: In a team show environment, remember that the “side people” can’t completely take over the show. The headliner still has to shine, too.

– – – – – – –
Tommy Kramer
Talent Coach
214-632-3090 (mobile)
e-mail: coachtommykramer@gmail.com
Member, Texas Radio Hall of Fame
© 2024 by Tommy Kramer. All rights reserved.

Frost Advisory #717 – Opinions Are Like Noses

“Opinions are like noses,” the saying goes. “Everyone has one.”

I like her voice! She sounds nasal! He’s funny. He thinks he’s funny.

Subjective opinions are inevitable in an industry that is a combination of music and art. The question is… how do we keep subjectivity from driving our most important decisions, staying clear of those being driven by the loudest voice or the one in the largest office?

Continue reading