Tommy Kramer Coaching Tip #534: A Lesson from Coach Jimmy Johnson

If you’re not familiar with NFL Hall of Fame coach Jimmy Johnson, watch the pregame and halftime shows on Fox. To be brief, Johnson won a National championship in college, then, in just 5 years from starting 1-15, he won back-to-back Super Bowls with the Dallas Cowboys.

He’s also a powerful motivational speaker, and one thing he told a group of athletes several years ago really struck me: “Fatigue…makes cowards of us all.”

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Frost Advisory #681 – Get Back! A Perspective!

What do you see in this picture, taken half a century ago this month?

Some will just see four guys and a lady standing on the curb. Not a very compelling picture, wouldn’t you say, with most of the faces barely visible.

Others will recognize those four lads as the Beatles, but don’t realize the photo’s significance without context.

A few will see this picture for what it really is – a rare shot of The Beatles taken just moments before the photo that was to become one of the most famous album covers in history – Abbey Road, the last album the Beatles recorded.

Well now, how I am going to turn THIS into a Frost Advisory?

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Tommy Kramer Coaching Tip #533: Grammar Police Stuff

“They had to choose between him and I.”

No…just no. It was between him and me. “Between he and I” isn’t right either. “He and I applied for the same job. And it came down to that. They had to choose between him and me.” This is called the object of the preposition.

“And I was like, ‘I don’t want to go,’ and he was like, ‘But you have to.'”

The word “like” flies into every conversation like sand at the beach – useless, but people can’t seem to stop it. Try, “I said, ‘I don’t want to go.’ Then he shouted, ‘But you have to!'”

“So…I went to college on a scholarship.” Continue reading

Frost Advisory #680 – A Programming Lesson We Can Learn From Chick-fil-A

Sitting in a drive-thru will never feel the same to me again.

Did ya know that Chick-fil-A has an entire facility in Atlanta devoted to hatching innovation? In fact, it’s called The Hatch. (It’s terrific when names reflect the possibilities that can happen there. So much better than Building A or Building B, don’tcha think?)

The walls at the Hatch are covered with photos of some of Chick-fil-A’s best customers. What a contrast to a radio station with walls adorned with gold records and photos of artists.

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Tommy Kramer Coaching Tip #532: Talking vs. Talking TO Someone

We’ve all heard the station that thinks talking LOUD works, and that people like that.
And we’ve all heard a massive number of air talents that just read stuff off a computer screen with no emotional investment at all. They rattle it off, then move on the next thing.

Shout, Rattle, and Roll.

These things, of course, do nothing for the listener. (Or a client or a sponsor.)

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