The virus has interrupted our work and home worlds. Instead of rearranging your sock drawer, how about fine-tuning your station?
Yep, you’ve now found yourself in a very real situation being out of the station bubble.
Now, you can listen more like a real listener.
It was either Sir Isaac Newton or Isaac Hayes who presented the “3 Laws of Motion” in this “Principia Mathematica Philosophiae Naturalis.” The other Isaac sang the theme to “Shaft.” His second law deals with momentum, the force gained by a moving object.
I’m not going to pretend to know what this means, but it is the scientific formula of momentum: p = mv
Many of us will be attending the Christian Music Broadcasters “Momentum” in Orlando this week. My hope is there won’t be a lot of physics involved, but it always presents a fantastic opportunity to become a driving force from what we learned.
Momentum plays a role in all phases of successful stations.
“Good is the enemy of great. And that is one of the key reasons why we have so little that becomes great.”
~James C. Collins, “Good to Great: Why Some Companies Make the Leap… and Others Don’t“
You may be coming off a good fundraiser, a good monthly, or a good station event that makes you feel pretty good about your station. Well, you now have the challenge of making those good things great.
While listening to the radio recently, I heard how an NHL coach doesn’t consider good to be… well… good enough.
Last time we talked about your messaging, now let’s do some music cleaning. It’s easy to “set it and forget it” when it comes to your music, so let’s get back in there and take a look at how we have everything set up. Here are a few simple things you can do that can make a huge difference.
Spring has arrived! Yes, the spring book is at hand (for those of us who follow such things). It’s a good time to freshen things up whether you play the ratings game or not. Here are a few things to review and give your station that clean lemony smell!