Tommy Kramer Coaching Tip #580: IT versus US

Most air talents talk about “it”. A great air talent talks about us, and how “it” affects us.

Many air talents struggle for Content, but you can see Content pretty much everywhere if you think about how to make “it” about us, and if you do it the right way.

And the right way….is always to tell stories that paint pictures.

This doesn’t just apply to obvious “do Content here” breaks. Painting a picture can actually be done in a very few seconds.
Example, from comedian Rodney Dangerfield – “I told my dentist my teeth were getting yellow. He told me to wear a brown tie.”

Without diving deep into these two areas, you can be good, but you’ll never be great. Skills are one thing; nuance is a different thing altogether. It takes a little brain work. Forget about your voice; forget about trying to force a punch line in, and explore how to pull people toward you (in as few words as possible; we’re busy).

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Tommy Kramer
Talent Coach
214-632-3090 (mobile)
Member, Texas Radio Hall of Fame
© 2024 by Tommy Kramer. All rights reserved.

Frost Advisory #724 – If Our Format Can Be So Transformative Why Are Our Stations So Ordinary?

This week I’m jumping on a big airplane to share some nifty ideas with a group of your CCM radio sisters and brothers. In case you weren’t invited, I’ll give you a tease.

A while back I was trying to hire a major market pro to do the morning show in a really big market with very tall buildings. Although we had never worked together directly I did trick him into being the image voice for a bunch of my stations.

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Tommy Kramer Coaching Tip #578: The Two Goals When You Open the Mic

It’s very possible to become overwhelmed by what you’re required to do by the higher-ups. Research studies, guidelines for Content, listener profiles that only provide one side of the equation, etc. can hamstring an air talent to the point that you can feel like there’s nothing you can say. Or you second-guess things, wondering if you’re meeting the sometimes lofty guidelines that are presented to you.

So, let me simplify things for you. Continue reading