The new music discussion, and what it means to your station’s success

There is a lot of discussion in our format about new music.  In fact, the only music discussion in our format is about new music.

Online forums, trade magazines, charts, and record company promotion folk spent much time, space, and energy in dialogue about what new songs your station should be playing.  The foundational problem with this dialogue is that “new music” isn’t really a category of music at all, although the very discussion assumes that it is.

Continue reading