The best air talents are almost always the ones who have a wide, expansive vocabulary – and the ability to select just the right words right NOW, in the moment.
Why do I stress this? Because…
When you know what you want to say, but not how you want to say it, you’ll always use too many words. (And that’s just boring.)
Memorial Day is often considered the official kick off to summer. But more importantly it is a time set aside to remember those who gave their lives for our country.
Perhaps this time of remembrance is a good time for us to reflect on how we hope our stations will be remembered.
Continue reading“Maybe you (did this)” also brings in the opposite – “Maybe NOT.” I’ve written about this before. “If you…” doesn’t have a downside. (“If” is the magic word that makes all things seem possible. “Maybe” isn’t.)
But you also don’t want to constantly use “If you…”
There are other options: Continue reading
When I heard that Walt had passed away my first reaction was that he always called me by name.
He had been an executive for a major league club that I’ve been involved with for over 25 years. We would see each other every spring when I would occasionally interview him for a season ticket holder event. Walt and I traveled in much different circles so we certainly weren’t buddies; but maybe that is the point.
Continue readingThis is primarily a team show tip and Talk show tip – but for anyone on the air who has a partner, or interviews a guest.
Whenever another voice overlaps yours… you stop talking.
The worst thing on the listener’s end of the radio is two people (or more) talking at the same time.
So here’s how it works: when the other person interrupts you, STOP … for a moment, then go on. You’ll never talk over each other (or a guest) for more than a word or so, and for a team show, this will lead to getting REALLY well-coordinated – fast.
They say opinions are like noses; everyone has one.
The boss, the Facebook posts from listeners, the sales manager, or the weekend disc jockey, everyone has an opinion on what your station should be doing to be better. At least for them.
On this Mother’s Day I wonder what Mom would say!
Continue readingNote: This is subjective!
It’s said that “The way to a man’s heart is through his stomach.”
But I believe that the way to a woman’s heart is through her children.
Men will talk about their kids, but it seems to me that it’s usually to brag about them in some way. However, it’s my experience that a woman will talk about her kids because she wants to share why they’re unique.
Choose wisely the path you take, because it’s easy to just travel down the wrong road and BANG!… the listener tunes out.
On last week’s show I took to the driving range on what CCM programmers can learn from The Masters.
My co-author Tommy Kramer lofted the first drive reflecting on the name itself, The Masters, asking if your station’s name and imaging are ‘something that defines a different level, an ideal, like the Masters? ONE WORD can stand out among all others.’
In watching this remarkable tournament, I realized that the Masters isn’t about mere golf at all, like your radio station isn’t about the mere songs, artists, tours, deejays, and contests. Each is about something more meaningful.
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