Frost Advisory #677 – The First Idea You Have Is Irrelevant

I just want to warn you this Frost Advisory is going to be a little different. But that’s okay because that is the point.

The CCM format is known for many good things; inspiring hope, encouraging people in difficult times, and offering a more eternal perspective.

But let’s face it, our format is not particularly known for being creative. We can all name well-known radio stations that don’t sound much different than they did twenty years ago.

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Tommy Kramer Coaching Tip #529: You Have Ten Seconds

You have ten seconds to “get” me… to make me want to listen to whatever else you have to say.

If you don’t get me in that ten seconds, then nothing else you do matters.  It’s simply human nature to decide quickly whether or not something is a waste of time.

So think about what that opening ten seconds of whatever it is you’re going to talk about is going to be BEFORE you open the mic.  No matter how good you are, this is something you can improve.

Frost Advisory #676 – Does Your Station Have A Flag In The Ground?

On this 54th anniversary of man on the moon I reckon’ it’s a good time to bring it up.

With the historic words, “One small step for man, one giant leap for mankind,” Neil Armstrong and Buzz Aldrin became the first men to walk on the moon, followed closely by the planting of the American flag to show that the USA was first in this historic achievement.

Radio stations whose foundation is “Beliefs and Values” have an opportunity to communicate that position by putting their flag in the ground.

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Tommy Kramer Coaching Tip #528: Go, Stop, Go – A Voice Tracking Tip

There are so many voice trackers these days, and if you’re in that world you know that it’s hard to keep improving if you’re not on the air in real time and don’t get any feedback that you can trust.  Here’s a simple system I recommend that’ll improve your work and keep you sharp.  It’s “go, stop, go.”

Go. Record an hour of breaks. Continue reading

Tommy Kramer Coaching Tip #527: Surprise Me

Like most people, I listen to the radio at some point every day. I hear promos. I hear commercials. I hear songs. I hear people trying to sound cheerful. I hear people trying to be funny.

What I all-too-rarely hear is something that actually surprises me. Gee, I wish that wasn’t true. Surprises are great.

I want Surprises. I loathe The Obvious. And I’m not alone. People want companionship. They want entertainment. They want pertinent information. (We’ve all heard the voice-tracked Talent that’s really cheerful while a tornado is headed our way.)

Don’t fall for the “This is good enough” trap. “Good enough” … never is.