In the last tip, I talked about learning something about you each day, and how essential that “reveal” is to becoming a three-dimensional personality to the listener. Here’s a deeper look at it:
You should reveal something about yourself EVERY day, but not with an agenda.
Last week, on an automotive Talk show I coach in Houston, the female cohost said, “Ask Mike your question, ’cause if you ask me, I’ll just say ‘Pick the fast one, in black.'” That changed her from being just the “announcer” of the show to a Personality – in ONE LINE.
That’s the kind of reveal that works best, because it seemingly just slipped out as you were talking. And that’s the key: It has to sound accidental or incidental – NATURAL to share, not just you bringing up a subject so you can sound off on it.
When something revealing just plops out in the course of the conversation, that’s when people actually NOTICE what was just said.
Givers and takers.
When you think about the people that have had the greatest influence on your life I reckon’ you’d say they were GIVERS.
“The human spirit senses and feeds on a giving spirit… Think about what Jesus taught – half the time people didn’t know what he was talking about, but they listened attentively. Jesus was giving – feeding them. Not taking. It is at a spirit (heart) level – he wasn’t just giving information.”
I wonder, then, why many Christian radio stations are perceived to be TAKERS, always asking their listeners to give them something. In fact, there are some managers whose voice is never heard unless they have their hand out.
Here’s part of a post-Halloween coaching session recap with a morning team I work with in Austin, Texas…
Steve and Amy.
Well, look at what we learned about you in Tuesday’s show…
You’re aware of what’s going on, and you have hearts (coverage of the New York City tragedy).
Amy has managed to rationalize not wanting to go out in the cold to ‘Trick or Treat’ with her kids as THEIR decision. (And Steve called her on it.)
What were you doing 18 years ago?
You weren’t on Facebook because Mark Zuckerberg was only 15 years old. You could have been watching The Simpsons, Beverly Hills 90210, or The X-Files on your non-HD TV.
18 years ago Mike Greenberg and Mike Golic began their first morning sports show on ESPN from the backyard of one of their houses. And Friday was their last.
“Through all of it we have sat here, we have done our best and tried to make people a little bit less miserable in their mornings,” Mike Greenberg said during the last segment. “If we have succeeded in that, then we accomplished everything we needed to.”
In August of 1972, a group named The Main Ingredient released a hit single called “Everybody Plays the Fool.” (The lead singer, by the way, was Cuba Gooding, Sr. – yes, the actor’s father.)
None of that has anything to do with this week’s tip.
Last time, we talked about really starting to gain understanding and control of your inflection, so you lose the “disc jockey” sound and simply become the one voice in the room people just want to listen to.
Here’s another step.
What all great air talents and great voice actors have in common is that they’re INTERESTING.