It’s ALWAYS about the Story.

I remember a couple of seasons ago, a contestant on “Survivor” told about his getting back home after the show was taped just in time to see his mom before she passed away.  Time just STOPPED as I imagined that scenario in my own life.  (This is just one reason why Survivor has lasted so long.)

YOUR responsibility as an air talent is to make the story as concise and as easy and logical sounding as you possibly can.  Survivor is the best-edited show in the history of television; a perfect model for film editors and writers… and storytellers.

You’ll know a great break, a great story, when it takes virtually NO editing to make a promo out of it.

Years ago, when I was inducted into the Texas Radio Hall of Fame, I found myself sitting with an entire roomful of radio legends.  All sorts of “war stories” were flying around that room, and although there was an incredibly wide range of differing personalities, it seemed like we all had one thing in common:

Never Fear Bombing.

Every mistake you make will lead to getting better, because no one wants to make the same mistake a second time.

As a talent coach, I WANT you to jump, THEN see if there’s water in the pool.  “Playing it safe” is for people who don’t have very much talent.

Now obviously, you shouldn’t do something that will get you in trouble with a client or the FCC.  But those are the only cautions.  DO something!  TODAY.

My friend and partner John Frost posted this advisory recently:

Frost Advisory #491 – We live in an OPT-IN world

There is a phone in our home that we never answer.  Seriously.  A constant barrage of robo-calls and “Anonymous” caller IDs has left that phone to be no more than a nuisance.  In fact, we no longer even listen to the voice mails because of so much time wasted checking them.

We live in an OPT-IN world, defined by Merriam-Webster online dictionary as “to choose to do or be involved in something.”  If I didn’t give you permission to communicate with me then your efforts, automated as they be, will be met with an unanswered ring.

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