The great ones make it look so easy.
While watching the recent Masters tournament my wife turned to me and said, “He looks like you.” She’s trying to give my golf game some much needed inspiration by pointing out the resemblance between Tiger Woods’ golf swing and mine. Yeah, right!
In the last tip, I referred to basketball coaching legend John Wooden’s “Pyramid of Success” – something you should read, if you haven’t already done so.
Here’s another prime tenet of his teaching: Team Spirit. About that, he says “The star of the team is the team. ‘We’ supercedes ‘me.'”
So ask yourself this: When’s the last time you even MENTIONED someone else on your station? And even if you did, did you offer any real insight as to why I should listen?
I arrived at Easter Sunday church during a torrential Florida downpour. Streets were flooding and the church parking lot looked like it could host a water ski tournament.
As I jumped out of my car and headed for the church building I was greeted by a friendly young man in rain gear carrying an umbrella. He greeted me with a paradoxical sunny disposition and walked me from my car to the covered walk way. He then ran off to greet the next apprehensive still-dry visitor.
This tip is for music stations.
If you don’t know who John Wooden is, you’re probably not a basketball fan. Wooden, called “The Wizard of Westwood,” won TEN NCAA national championships in a 12-year period as head coach at UCLA, including a record seven in a ROW. (No other team has won more than four in a row.) Many of his players became NBA stars, often Hall of Famers like Kareem Abdul Jabbar, Gail Goodrich, and Bill Walton.
Wooden’s “Pyramid of Success” has become the Bible to dozens of present-day coaches, and one of the things adjacent to it is his list of “12 Lessons in Leadership,” one of which is “Little things make big things happen.”
What’s your station about? My experience is that most stations are about new music adds, the next Christian music concert, deejays and features.
“The foolish thing to do is pretend your features are so good that nothing else matters.
Something else always matters.” Seth Godin
Tiger Woods has just won his 5th Masters.
“He had gone nearly 11 years since he won his last major, 14 years since that green jacket was slipped off his Sunday red shirt.” Doug Ferguson, the Associated Press
Notice I’m not quoting the Golf Channel. The stories are streaming out from the Associated Press, Fox News, CNN, NPR, and TMZ.