In the old days, we got listener reaction on the phone. But now, with social media, a lot of input comes from Facebook, etc.
The result is hearing “Jim says…” or “Samantha said…”
Faceless names. I know nine people named Jim. Which one is he?
Monthly Archives: December 2022
Frost Advisory #645 – Are You Telling Your Bigger Story?
Every Christmas for the last several years I’ve thrown a few coins into the Salvation Army bucket at the neighborhood Piggly Wiggly. But not this year. Nope. You see they’ve changed their bell ringer. The guy standing outside the store ringing the bell was different this season, so I decided not to give.
Ludicrous, isn’t it? Obviously, no one would stop donating to the Salvation Army because Bert replaced Ernie ringing the bell.
Then why do we hear these kinds of complaints?
Continue readingTommy Kramer Coaching Tip #498: When Repetition is Good, and When it’s Not
Radio is all about telling stories. But I keep hearing people repeat things all the time on the air. What a drag.
IF you repeat something because you’re pounding a point home, that’s okay. (It was a huge part of George Carlin’s act. Chris Rock does this to good effect, too.) And repeating things is a good tool to use if you’re talking to a 3-year old.
But repeating something just because you’ve forgotten that you already said it, is NOT okay.
As anyone who took a first-year Speech class in college knows, unconscious repetition is a bad habit. Saying things ONCE is the best and most efficient way of telling a story.
Tighten it up. You might – dare I suggest this – actually rehearse it beforehand, instead of just fiddling around hoping it all just magically works out somehow.
Tommy Kramer Coaching Tip #498: When Repetition is Good, and When it’s Not
Radio is all about telling stories. But I keep hearing people repeat things all the time on the air. What a drag.
IF you repeat something because you’re pounding a point home, that’s okay. (It was a huge part of George Carlin’s act. Chris Rock does this to good effect, too.) And repeating things is a good tool to use if you’re talking to a 3-year old.
But repeating something just because you’ve forgotten that you already said it, is NOT okay.
As anyone who took a first-year Speech class in college knows, unconscious repetition is a bad habit. Saying things ONCE is the best and most efficient way of telling a story.
Tighten it up. You might – dare I suggest this – actually rehearse it beforehand, instead of just fiddling around hoping it all just magically works out somehow.
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Tommy Kramer
Talent Coach
214-632-3090 (mobile)
e-mail: coachtommykramer@gmail.com
Member, Texas Radio Hall of Fame
© 2022 by Tommy Kramer. All rights reserved.
Frost Advisory #644 – Christmas Is Our Common Ground
A successful radio station is built on a foundation of consensus. Listeners that have a common sense of worldview, of the purpose of life, of how to treat others. If there is no consensus there is no tribe.
Interestingly, a format is less about a station’s tactics and more about how effectively it reflects the common ground of the tribe.
This is even more crucial in the CCM format. And Christmas is that opportunity!
Continue reading